- Paola Apologna is a Bulgarian brand born from a love for handmade creation and artistic expression.
In 1990, we began our journey with a small artisan workshop for accessories and hats in Sofia.
A year later, we registered the brand “Reko-1”, under which we crafted handmade hats, bags, and jewelry – timeless pieces that still carry the memory of our first steps into the world of fashion. 
In 2002, we founded Paola Apologna Ltd. – to continue doing what we love most – inspiring people.
More than three decades later, we are a trusted and recognizable brand in the field of jewelry-making materials and creative hobbies.
Here you’ll find a wide selection of beads, natural stones, tools, accessories, and decorative elements – a source of inspiration for both beginners and professional creators.
For us, every customer is a creator. That’s why we strive not only to offer products but also to share ideas, inspire creativity, and help people turn their vision into something beautiful and personal.
Visit our stores in Sofia – at 6 “Tri Ushi” St. and 6 “Trapezitsa” St. – and discover inspiration up close, where every idea begins with a single bead.
Paola Apologna – the place where ideas come to life.